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Lead Distribution

Distribute leads. Enforce caps. Never lose a conversion.

Route leads across buyers and campaigns in tiered ping tree groups. Enforce caps, schedules, and custom rules, with full reprocess and force-through controls for rejected leads.

£19 per user a month plus a charge for each lead · Pay as you go · Prices ex-VAT at 20% · Businesses only

Every account includesCustom domainsA/B testingIntegrations
app.leadform.io/lead-distribution/ping-tree

Solar UK · Tier 1 Priority

Dynamic routing & caps

FLG360 Domestic Solar (Main)£45.00
Cap: 48/50 daily· 09:00 - 17:00·Weight: 70%
HubSpot High-Intent Buyer£55.00
Postcode criteria· 24/7 Schedule·Weight: 30%

Sample data

Distribution Engine

Automated routing and resend management.

Granular buyer routing, volume caps, and resend workflows built on top of Leadform's webhook delivery.

Engine capabilities
app.leadform.io/lead-distribution/ping-tree

Solar UK · Tier 1 Priority

Dynamic routing & caps

FLG360 Domestic Solar (Main)£45.00
Cap: 48/50 daily· 09:00 - 17:00·Weight: 70%
HubSpot High-Intent Buyer£55.00
Postcode criteria· 24/7 Schedule·Weight: 30%

Sample data

Capabilities

Every lead delivered to the right buyer at the right price.

Designed to maximise lead monetisation while protecting buyer contracts and delivery SLAs.

Leadbyte & Webhooks

Native integrations

Map fields natively to Leadbyte and deliver submissions to custom webhooks, Make, or Zapier.

5 horizons

Ping trees & volume caps

Weighted distribution across buyers with hourly, daily, weekly, monthly, and total volume limits.

Full audit

Reprocess & history

Re-evaluate rejected leads through active deliveries or force through directly without losing rejection history.

Routing & Monetisation

Dynamic ping trees with per-delivery pricing.

Direct leads to the highest-priority buyer available. Balance flow using weighted distribution groups, track per-delivery payout rates, and test endpoints before taking live traffic.

  • Tiered ping tree groups with priority sorting
  • Weighted volume distribution across active buyers
  • Per-delivery payout and revenue tracking
  • Built-in test mode for safe endpoint validation
app.leadform.io/lead-distribution/ping-tree

Solar UK · Tier 1 Priority

Dynamic routing & caps

FLG360 Domestic Solar (Main)£45.00
Cap: 48/50 daily· 09:00 - 17:00·Weight: 70%
HubSpot High-Intent Buyer£55.00
Postcode criteria· 24/7 Schedule·Weight: 30%

Sample data

Recovery & Resilience

Recover rejected leads with Reprocess and Force Through.

Don't lose revenue when a buyer's daily cap fills early or an endpoint times out. Select rejected leads to reprocess through the ping tree or force through to a designated buyer with full audit logging.

  • Bulk multi-select with select all for rejected leads
  • Reprocess: re-runs ping tree routing and active deliveries
  • Force through: dispatches to selected delivery, capturing real HTTP response
  • Full attempt timeline: original rejection record is never overwritten

Rejected Leads Action Bar

3 leads selected

Rejection Reason:Daily delivery cap 50/50 reached
Original Attempt:Logged & preserved
Reprocess (Ping Tree)
Force Through (Bypass)

Sample data

Governance & Rules

Granular caps, delivery hours, and criteria rules.

Enforce strict buyer agreements with automated cap management and delivery hours. Match criteria rules against lead data and quarantine duplicate or suspicious submissions automatically.

  • Hourly, daily, weekly, monthly, and total caps
  • Schedule windows with timezone alignment
  • Custom validation criteria and postcode filters
  • Quarantine status for policy and deduplication holds
Delivery Governance
Price per lead (Payout)£35.00 – £55.00
Cap HorizonsHourly · Daily · Weekly · Monthly · Total
Audit Trail Complete Attempt Log

Sample data

Leadform homeLeadform

Take control of your lead distribution.

Build multi-step funnels, route qualified leads across buyers, and maximise every campaign's return. No code required.

Leadform builder showing a multi-step form. Sample content.
Form steps3 stepsSample preview