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Form builder

Built for funnels, not surveys.

Leadform thinks in conversion paths, with multi-step logic and per-step drop-off right on the canvas.

£19 per user a month plus a charge for each lead · Pay as you go · Prices ex-VAT at 20% · Businesses only

Every account includesCustom domainsA/B testingIntegrations
app.leadform.io
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Form Steps

Your Growth Audit

Answer two quick questions for a tailored growth plan.

What would you like to improve?

Sample data

Compose the funnel

Compose the funnel, not a form.

Add steps, branch with conditional logic, and tune each question. Per-step drop-off is rendered right on the canvas so you fix friction where it actually happens.

  • Drag-to-reorder multi-step flows
  • Reusable question and field types
  • Live preview on every change
  • Drag-and-drop, no coding needed
app.leadform.io/builder/canvas
Sample data
Leadform visual canvas with multi-step flow editor. Sample data.
Conditional logic

Branch the path. Skip the friction.

Route people based on what they tell you. Qualify the right leads faster and skip the friction for everyone else.

Logic capabilities
Branch logic
if / then

Step 2 · Answer

Do you own your home?

Yes

Continue qualifying

3 steps left

No

Skip to thank-you

Hidden field captured · utm_source=meta
Drop-off in the editor

See drop-off without leaving the editor.

See exactly where people leave, right inside the builder, with suggestions to recover the steps that are costing you submissions.

  • Per-step completion in the editor
  • See which step loses people
  • Inline suggestions to recover drop-off
  • Track gains against your baseline
Funnel health
1 leak found
Landing100%
Home owner?78%
Monthly bill48%
Address43%
Contact39%

Monthly bill is your biggest drop-off step. Shortening it could reduce drop-off here.

Conversion vs baseline
Now39%
Baseline33%

Sample data

Pay as you go

Simple, transparent pricing.

£19 per user a month, plus a charge for each lead that falls from £0.24 to £0.18 as your volume grows.

Work out your price Prices ex-VAT at 20% · Businesses only
Leadform homeLeadform

Start capturing leads.

Compose your first multi-step funnel in minutes, then publish it on your own domain.

Leadform builder showing a multi-step form. Sample content.
Form steps3 stepsSample preview