Analytics & AI

Stop guessing why people drop off.

Measure every step of the funnel, then let AI point to the exact field or question costing you submissions, with an estimate of what you stand to recover.

app.leadform.io/analytics

Solar homeowner qualifier

Last 30 days

41.2%

24,318 visits · conversion

Landing100%
Home owner?78%
Monthly bill59%
Address lookup47%
Contact details41%

Address lookup adds friction. Moving it after contact details could recover up to +12% completion.

Monthly bill step shows a 38% drop-off, the largest in this funnel.

The analytics suite

Diagnostic-grade data, in real time.

Every step measured, every source attributed, every segment sliceable. No tags to place and no data team required.

59%

Monthly bill step

-38% drop-offlive

Per-step drop-off, live.

Completion and drop-off for every step, updated in real time, not the next day. Spot the leaky step the moment it starts costing you.

Google AdsMetaTikTok

Qualified lead

Meta · solar

Attribution back to the source.

Tie every conversion to the campaign, channel, and device that drove it, so you know which spend actually produces qualified leads.

Segment everything.

Slice by device, source, or A/B variant.

Track against your baseline.

Set your starting conversion rate, then measure every gain against it.

Insight to test, instantly.

Turn any recommendation into a live A/B test in one click.

Outcomes

Find the leak. Recover the lead.

Connect a funnel and the costliest step shows up fast, with an estimate of what fixing it returns.

Recoverable completion

+12%

Typical lift AI flags from fixing one high-friction step.

Steps instrumented

100%

Every step is measured automatically. No tags, no data team.

To first diagnosis

<5 min

Connect a funnel and see exactly where it leaks.

AI diagnostics

AI that tells you what to fix.

AI reads your funnel and tells you what to fix next, then helps you ship a test to prove it. No data team required.

  • AI flags the step costing you most
  • Plain-English recommendations
  • Impact estimates before you change anything
  • Turn an insight into a test in one click
app.leadform.io/experiments

Solar Q2 — Headline test

30,815 visits · 3 variants

96% confidence
Variant A: Claim your 2026 grant44.8%
+56.4% lift
Variant B: Check eligibility31.2%
Control: Get a free quote28.6%
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Find the step that's costing you leads.

Connect a funnel and see your first drop-off diagnosis in minutes.