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Analytics & AI

Stop guessing why people drop off.

Measure every step. AI suggests which step is likely costing you the most submissions.

£19 per user a month plus a charge for each lead · Pay as you go · Prices ex-VAT at 20% · Businesses only

Every account includesCustom domainsA/B testingIntegrations
app.leadform.io/analytics

Solar homeowner qualifier

Last 30 days

41.2%

24,318 visits · conversion

Landing100%
Home owner?78%
Monthly bill59%
Address lookup47%
Contact details41%

Address lookup adds friction. Moving it after contact details could reduce drop-off at this step.

Monthly bill step is your biggest drop-off step. Shortening it could reduce drop-off here.

Sample data
The analytics suite

Every step instrumented. No tag management required.

Every question, click, and drop-off point measured in real time.

Analytics capabilities
59%

Monthly bill step

-38% drop-offlive · Sample data
Outcomes

Find the leak. Recover the lead.

Connect a funnel to see which step is costing you the most submissions.

Auto

Every step instrumented

Every step is measured automatically. No tags, no data team.

Live

Real-time drop-off

Per-step completion rates updated as visitors move through.

Full

Attribution

Tie every conversion back to campaign, channel, and device.

AI diagnostics

AI that tells you what to fix.

AI highlights the step most likely costing you submissions and suggests what to test.

  • Identifies the drop-off step across your funnels
  • Suggested changes you can turn straight into a test
  • Per-step completion and drop-off rates
  • Campaign, channel, and device attribution
app.leadform.io/experiments

Headline test

Sample data · 3 variants

Active test
Variant A (Short headline)44.8%
Leading
Variant B (Question format)31.2%
Control28.6%
Pay as you go

Simple, transparent pricing.

£19 per user a month, plus a charge for each lead that falls from £0.24 to £0.18 as your volume grows.

Work out your price Prices ex-VAT at 20% · Businesses only
Leadform homeLeadform

Find the step that's costing you leads.

Connect a funnel and see your drop-off diagnosis.

Leadform builder showing a multi-step form. Sample content.
Form steps3 stepsSample preview