We build the tools performance marketers wish existed.
A conversion-form operating system for performance lead generation.
£19 per user a month plus a charge for each lead · Pay as you go · Prices ex-VAT at 20% · Businesses only
Built around one number.
Everything we build is aimed at one number: your form's conversion rate, the headline metric in Leadform analytics.
Mission
Turn paid traffic into qualified pipeline with funnels built specifically for lead conversion.
Who we serve
Performance lead-gen teams, multi-brand operators and agencies running paid campaigns.
How we measure it
Conversion rate: the share of visits that end in a completed submission.
Forms built for performance marketing.
Most form builders were built for surveys, event registrations, or contact pages. Performance lead gen is a completely different discipline.
In performance marketing, every question is a drop-off risk, every extra second can cost conversions, and testing a new angle shouldn't require a developer sprint.
Six convictions.
The principles behind every decision we make.
Conversion is the only metric
Every feature earns its place by one question: does it move the submit rate?
Show, don't guess
Diagnostic-grade analytics that reveal why, not dashboards that only show what.
Built for portfolios
We assume scale from day one. Multi-brand isn't an afterthought, it's the foundation.
Speed compounds
The faster your test loop, the bigger your edge. Time-to-test is a competitive advantage.
Own your brand
Custom domains are included on every account. Your traffic, your brand.
Earn the renewal
No lock-in, no dark patterns. We keep you by being worth keeping.
What we're working on.
Here's what we're working on.
Illustration. The chart line is decorative and doesn't show Leadform data.
LeadformBuild the funnel you always wished you had.
Launch lead-gen forms across every brand and domain, and see where you lose people.
