More leads.
Lower price
per lead.
£19 per user a month, plus a per-lead charge that falls from £0.24 to £0.18 as you grow. No minimum volume. No minimum term.
Work out your monthly bill
Drag to your volume. Your price and best-fit card update live.
Submissions made in preview or test mode, spam caught by our filters and submissions on unpublished forms are never billed. Partial submissions and duplicates (the same email address or phone number on the same form within 24 hours) aren't billed either. Defaults match the illustrative example; not from a real account.
How it's worked out
User fees are charged monthly in advance. Lead charges are charged monthly in arrears, for the month just gone.
Where you fit
Every account includes unlimited custom domains, A/B testing and integrations.
- From £0.24 down to £0.195 per lead
- Unlimited custom domains & SSL
- Unlimited companies & workspaces
- Built-in A/B testing & funnel analytics
- Make, Zapier, Leadbyte & webhooks
- Duplicates within 24 hours not billed
We only bill completed leads.
Your bill is your user fee plus one charge per completed form submission. Here's what we never charge for.
Billed
Never billed
Every rate, in the open.
Each band's rate applies only to the leads inside that band. Your current band is highlighted.
| Item | GBP | EUR | USD |
|---|---|---|---|
| Platform fee, per user (at least 1 user) | £19.00 | €22.00 | $24.00 |
| Leads 1–500 | £0.240 each | €0.280 each | $0.300 each |
| Leads 501–2,500 | £0.210 each | €0.245 each | $0.270 each |
| Leads 2,501–10,000 | £0.195 each | €0.225 each | $0.250 each |
| Leads 10,001–25,000 | £0.190 each | €0.220 each | $0.240 each |
| Leads 25,001 and over | £0.180 each | €0.210 each | $0.230 each |
| White-label (optional add-on): not yet available | £49.00 | €56.00 | $62.00 |
Per month. Business prices. All prices exclude VAT, which is added at 20%. Each currency has its own fixed price table. Prices are not converted. See clause 7.1 of our Terms.
Pricing questions, answered.
Is there a free plan or a free trial?
There's no free plan, and once paid billing opens there's no trial. Paid billing isn't live yet: until it is, a new account can build and publish one form for 14 days without being charged.
Leadform will be pay as you go: £19, €22 or $24 per user a month + VAT, depending on your billing currency, plus a charge for each lead, with no minimum term. After 14 days the form is unpublished until paid billing opens. We'll email you before billing starts, and nothing is charged unless you add a card and accept the prices.
How much does Leadform cost?
A monthly fee per user, plus a charge for each lead. The lead price falls as your monthly volume grows.
| Item | GBP | EUR | USD |
|---|---|---|---|
| Per user, per month | £19 | €22 | $24 |
| Leads 1–500 | £0.240 each | €0.280 each | $0.300 each |
| Leads 501–2,500 | £0.210 each | €0.245 each | $0.270 each |
| Leads 2,501–10,000 | £0.195 each | €0.225 each | $0.250 each |
| Leads 10,001–25,000 | £0.190 each | €0.220 each | $0.240 each |
| Leads 25,001 and over | £0.180 each | €0.210 each | $0.230 each |
| White-label (optional add-on): not yet available | £49 | €56 | $62 |
Each currency has its own fixed prices, not converted from pounds. Business prices. All prices exclude VAT, which is added at 20%.
Which currency will I be billed in?
You choose pounds, euros or US dollars when paid billing starts for your account, and all your invoices are in that currency.
Each currency has its own fixed price schedule and rate bands rather than converting dynamically each month.
What counts as a lead?
One completed form submission is one billable lead. We never charge for partial submissions, test submissions, spam caught by our filters, submissions on unpublished forms, or duplicates (the same email address or phone number on the same form within 24 hours).
We never charge for:
- partial submissions
- test submissions made in preview or test mode (other submissions on a published form count, even your own)
- spam caught by our filters
- submissions on unpublished forms
- duplicates: a submission with the same email address or phone number as a billable lead on the same form in the previous 24 hours, where the submission includes an email address or phone number
How is my bill worked out?
Each month you pay the per-user fee for each user, plus a charge for each lead. Each band's rate applies only to the leads inside that band.
Leads are counted across every form and workspace in your account, and the count resets on your billing date.
Illustrative example (3,000 leads, 1 user):
£19 + (500 × £0.24) + (2,000 × £0.21) + (500 × £0.195) = £19 + £120 + £420 + £97.50 = £656.50 + VAT. Euro and US dollar bills work the same way, using the euro or dollar rates.
When am I charged?
Not yet: paid billing isn't live. When it opens, we'll charge the first month's per-user fee when you add your card.
That day becomes your billing date. After that, on the same date each month, we'll charge the per-user fee for the month ahead and the lead charge for the month just gone, on one invoice.
What happens if I add or remove users?
If you add a user part-way through the month, we charge for them pro rata for the rest of that month on your next invoice.
If you remove a user, they come off at the end of the current month. We don't refund the rest of that month.
Is there a minimum?
There's no minimum number of leads and no minimum term. Every account has at least one user, so the smallest monthly bill is one per-user fee (£19, €22 or $24) + VAT, plus any leads.
You are never locked into an annual commitment or volume floor.
How do I cancel?
Cancel any time by sending us a message through the form at leadform.io/contact. There's no cancellation fee.
Use the email address you sign in with, and tell us you want to cancel. Your account and forms stay active until the end of the month you've paid for. At that point your forms stop, we send one final invoice for that month's leads, and we don't charge you again. To stop receiving leads sooner, unpublish your forms.
What if a payment fails?
We'll email you and retry the payment up to 3 times over 7 days.
If an invoice is still unpaid 14 days after it's due, we may suspend your account, and your forms will stop accepting new submissions. We don't charge the per-user fee while your account is suspended. When you pay what's owed, we reactivate your account. The reactivation date becomes your new monthly billing date, and we charge a full month's per-user fee from that day, plus any leads since your last invoice. We keep your data for at least 30 days after suspension and email you before deleting anything.
Can your prices change?
Yes, but we'll give you at least 30 days' notice by email.
If you don't want to continue at the new prices, you can cancel before they start.
Do your prices include VAT?
No. Business prices. All prices exclude VAT, which is added at 20%.
VAT is calculated and itemised separately on each monthly invoice.
Who can use Leadform?
Leadform is for business use only. When you sign up, you confirm that you're using it for your business and not as a consumer.
Our services, terms, and agreements are designed exclusively for commercial operations, agencies, and performance teams.
What if I have more than 25,000 leads a month?
Leads over 25,000 in a month are charged at £0.18, €0.21 or $0.23 each, depending on your billing currency. There's no upper limit and you don't need a quote.
Need more than 25,000 leads a month with custom terms, invoicing or support? Talk to our sales team.
What if I think a lead was charged by mistake?
Tell us through the form at leadform.io/contact within 30 days of the date of the charge, and say which submissions you mean.
We'll check them and reply within 10 working days. If we agree, we'll credit the charge on your next invoice.
Can I pay by invoice?
Paid billing isn't live yet. When it opens, we'll charge the payment method on your account on each billing date.
Need more than 25,000 leads a month with custom terms, invoicing or support? Talk to our sales team.
Can I add more users?
Yes. You can add teammates as company admins. Every user on your account is charged at the per-user fee: £19, €22 or $24 a month + VAT. There's one admin role, with full access to your forms, settings and submissions, so only add people you'd trust with all of it. Leads are counted across every form and workspace in your account, and the count resets on your billing date.
What integrations are included?
Every account includes our Leadbyte integration and webhook delivery on every form submission, which you can connect to Make, Zapier or your own endpoint. You can also add Google Analytics 4, Meta Pixel, Microsoft Clarity and Google Tag Manager by pasting an ID on your form's Tracking tab.
Is white-label available?
Not yet available. When it is, it will cost £49 a month (€56 / $62), charged monthly in advance with the per-user fee.
Do you offer a Data Processing Agreement?
Yes. Our Data Processing Agreement for business customers is at leadform.io/dpa. Our Privacy and Cookies pages explain how we handle personal data.
Need more than 25,000 leads a month with custom terms, invoicing or support? Talk to our sales team.
LeadformSpin up your first funnel in minutes.
£19 per user a month (€22 / $24) plus a charge for each lead. No minimum lead volume and no minimum term. Business prices. All prices exclude VAT, which is added at 20%.
