Promote winners. Kill losers. Repeat.
Test headlines, steps, and layouts with clean traffic splits, then promote the winner in one click.
£19 per user a month plus a charge for each lead · Pay as you go · Prices ex-VAT at 20% · Businesses only
Headline test
Sample data · 3 variants
Everything you need to run trustworthy tests.
From setup to one-click promotion, the whole experiment lifecycle lives in one place.
Sample data
Move the number that funds your spend.
Here's what the testing suite gives you.
4
Variants per test, including control
Run up to four variants in a single test, including your control.
95%
Suggested significance level
Each variant shows a confidence score. Our help centre suggests waiting until it reads 95% or above before you pick a winner.
Per lead
Lead-level attribution
Every lead is tagged with the variant that produced it, and webhook deliveries carry each variant's own form slug and name.
Attribution down to the lead.
Every lead is tagged with the variant that produced it, so attribution follows them all the way into your CRM.
- Lead-level variant tagging
- Attribution flows to your CRM
- Know which variant produced each lead
- Optimise for leads, not clicks
Contacts
428 · sampleBroadcast
Your solar quote is ready
Simple, transparent pricing.
£19 per user a month, plus a charge for each lead that falls from £0.24 to £0.18 as your volume grows.
LeadformStart testing what actually converts.
Launch your first headline test today and let the data pick the winner.
