Last updated: May 8, 2026

Terms of Service

These Terms govern your access to and use of Lead Form (the "Service"). By creating an account or using the Service, you agree to be bound by these Terms. If you are using Lead Form on behalf of a company or other organisation, you represent that you have authority to bind that entity.

1. The service

Lead Form provides a hosted form builder that lets you design multi-step forms, publish them under your own domains, run A/B tests, send notifications, integrate with third-party services, and analyse the resulting submissions. Some features are powered by AI and may produce inaccurate or unexpected output; you are responsible for reviewing AI-generated content before using it.

2. Eligibility

You must be at least 16 years old (or the age of digital consent in your jurisdiction, whichever is higher) to create an account. The Service is not intended for use by minors under that age.

3. Your account

You are responsible for keeping your login credentials secret and for all activity under your account. We strongly recommend enabling two-factor authentication and saving your recovery codes somewhere safe -- losing both your authenticator and your codes can lock you out, and recovery in that situation is limited.

Notify us immediately if you suspect unauthorised access to your account.

4. Acceptable use

You agree not to use the Service to:

  • send unsolicited bulk messages, spam, or content that violates applicable anti-spam laws (CAN-SPAM, CASL, GDPR e-Privacy, and similar);
  • collect personal data without a lawful basis or appropriate consent under the privacy laws that apply to your end users;
  • run phishing campaigns, impersonate others, or harvest credentials;
  • upload or distribute malware, illegal content, or content that infringes intellectual-property rights;
  • attempt to disable, overload, reverse-engineer, or probe the Service for vulnerabilities outside an authorised disclosure programme;
  • resell or sublicense the Service to third parties without our written agreement;
  • bypass the anti-spam protections (such as the honeypot field) built into our forms;
  • use the Service in violation of any applicable law.

We may suspend or terminate accounts that violate these rules, with or without notice depending on the severity.

5. Your content

You retain ownership of the forms, copy, branding, and other content you create on Lead Form ("Your Content"). You also retain ownership of the lead data submitted to your forms by your end users.

You grant us a limited, worldwide, non-exclusive, royalty-free licence to host, copy, transmit, display, and process Your Content solely as necessary to operate and improve the Service for you. We do not claim any ownership of Your Content.

You are responsible for ensuring that Your Content -- including every question you ask end users -- complies with applicable law. If your form collects personal data, you are the data controller for that data and we are your processor; you must provide your end users with an appropriate privacy notice and a lawful basis for collection.

6. Third-party integrations

The Service connects to third-party tools (CRMs, email providers, Zapier, Make, analytics, AI providers, and others). When you enable an integration, you authorise us to send and receive data on your behalf using credentials you provide. Those third parties are governed by their own terms and privacy policies; we are not responsible for their acts or omissions.

7. Fees, billing, and refunds

Some plans are paid. Fees, billing cycles, and any usage limits are presented at the time of purchase. Subscriptions renew automatically until cancelled. Except where required by law, all fees are non-refundable. We may change pricing on reasonable notice; changes apply to your next billing cycle.

You are responsible for any taxes that apply to your use of the Service.

8. Service availability

We work hard to keep Lead Form fast and available, but we do not guarantee uninterrupted service. The Service is provided on an "as is" and "as available" basis. We may schedule maintenance, deploy updates, or change features over time.

9. Termination

You can stop using the Service and close your account at any time from your dashboard. We may suspend or terminate your account if you breach these Terms, if we are required to by law, or if continuing to provide the Service to you would create undue risk.

On termination, your right to use the Service ends. We will delete or anonymise your data in accordance with our Privacy Policy and our backup-retention schedule.

10. Disclaimers

To the fullest extent permitted by law, the Service is provided without warranties of any kind, whether express or implied, including warranties of merchantability, fitness for a particular purpose, non-infringement, or that the Service will be uninterrupted, secure, or error-free. AI-generated output is provided as-is and may be inaccurate; you are responsible for reviewing it before relying on it.

11. Limitation of liability

To the fullest extent permitted by law, Lead Form and its team will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for any loss of profits, revenue, data, or goodwill, arising out of or in connection with your use of the Service. Our total aggregate liability for any claim arising out of or relating to these Terms or the Service is limited to the amounts you paid us in the 12 months immediately preceding the claim, or USD 100 if you have not paid us anything.

12. Indemnification

You agree to indemnify and hold harmless Lead Form from any claim, demand, or expense (including reasonable legal fees) arising out of: (a) Your Content; (b) your use of the Service; (c) your violation of these Terms; or (d) your violation of any law or the rights of a third party.

13. Changes to the service and to these Terms

We may add, change, or remove features over time. We may also update these Terms; when we do, we will update the "Last updated" date and, for material changes, give reasonable notice by email or in-app. Your continued use of the Service after the effective date means you accept the updated Terms.

14. Governing law and disputes

These Terms are governed by the laws of the jurisdiction in which Lead Form is established, without regard to its conflict-of-laws rules. Disputes will be resolved in the courts of that jurisdiction, except where mandatory consumer law gives you the right to bring a claim in your home courts.

15. Contact

Questions about these Terms? Reach the Lead Form team via our contact form.